I have an idea.
What if… at fast food restaurants. People had to calculate their BMI (body mass index). If they are overweight or obese, their food costs more money.
Often I think the cheap dollar value and convenience-factor encourage those that are out of shape, overweight, and morbidly obese, to continue down that path of destruction.
If their Big Mac Super Value Fries meal costs 4x as much money – say… $25 because they are pushing 300lbs. on their 5’7″ frame (and we aren’t talking muscle mass here), maybe it will encourage them to choose another form of sustenance.
Hi Mr. Customer, oh I see you are pushing 4 bills and cannot safely secure the seatbelt around your snack pack of a stomach… yeah, that 20 piece Chicken Nuggie meal is going to cost you $35. Cough it up!
What’s wrong with this solution? I think it’s genius!